Clara Bow earned her nick name "The It Girl" from her role in this titular 1927 silent, in which she plays a lowly shop girl who sets her sights on the heir to a department store chain and gets him. Bow's sex appeal and charm are on full display, she's a little fire cracker who pretends to be a single mother so that her unemployed roommate can keep her child out of the hands of busy body welfare agents, this of course provides the chief relationship complication for the film. A little daring, rather pre-code, though ultimately there is very little to the story; while supporting player William Austin is kind of funny, the film wouldn't have worked if Bow didn't have "It". Popular novelist Elinor Glyn, who wrote the source material, appears as her self. ***
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