'Air' is a prime example of the strangly ascendant sub genre of 'The Business Film'. Specifically it is about how then upstart-ish company Nike signed Micheal Jordan and launched the tremendously successful Air Jordan line of basketball shoes. The film is well constructed, cast (even Chris Tucker) and acted, the direction by Ben Affleck (who also appears in the film) is restrained, it's about as good a movie as you could hope to see about a shoe. Yet it was still about a shoe, and for me, with little interest in sports, busines or shoes there was a disconnect between the quality of what I was seeing and the lack of any apparent hook. Still it oddly worked, a pleasantly mild picture whose existence is as unlikely as a bunch of guys in Oregon reinventing the basketball shoe. ***
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